In summary, Autowoven's expertise in message delivery and feedback loop management ensures that businesses can effectively communicate with their customers. By leveraging the power of the CDP solution and integrating it with delivery channels, providing personalized messages, and establishing mechanisms for feedback and improvement, Autowoven empowers businesses to enhance customer experiences and achieve their marketing goals.
Increased Conversion:
Enhanced Customer Insights:
Improved personalization refers to the ability to tailor experiences and content to individual customers in a more precise and relevant manner. By gaining a more complete understanding of customers, businesses can gather and analyze data about their behaviors, preferences, and demographics. This information enables companies to create highly targeted and personalized experiences that resonate with customers on a deeper level.
Data Lake Ingestion:
Custom Queries using Query Service API: Autowoven develops custom queries that enable businesses to extract specific information from the customer profile. This allows for deeper analysis, segmentation, and targeting based on specific criteria and business needs.
Real-time click stream data collection:
Batch data collection:
Data validation and preparation:
Data Lake ingestion:
Single Customer Profile:
Data synchronization and governance:
Query development and analysis:
Integration with BI tools:
By following these quick tips, businesses can streamline their data collection processes, maintain accurate customer profiles, and derive valuable insights for personalized customer experiences.
Improved Personalization:
In addition to integration with Adobe Campaign or Marketo, Autowoven offers integration services with email delivery platforms, enabling seamless communication with customers. For businesses seeking a comprehensive end-to-end solution, Autowoven also facilitates integration with Adobe Journey Optimizer, allowing for advanced customer journey mapping and optimization.
By consolidating customer profiles into a single, unified view and developing relevant services around it, Autowoven empowers businesses to leverage their customer data effectively. This enables personalized and targeted marketing campaigns, streamlined communication, and data-driven decision-making, ultimately leading to improved customer experiences and business outcomes.
Develop a real-time customer profile that captures comprehensive customer information.
Having a central repository for customer data enables businesses to analyze and segment customer information more efficiently. It allows for the integration of data from multiple sources, including online interactions, transaction history, customer support interactions, and marketing campaign responses. By analyzing this data, businesses can identify patterns, correlations, and customer preferences that can drive personalized marketing and sales strategies.
Managing and analyzing customer data can be complex, especially when it is scattered across multiple systems. Autowoven streamlines this process by providing a centralized repository for customer data within Adobe Experience Platform. By consolidating and organizing your data, we ensure easy access, efficient data management, and streamlined analysis. This allows you to derive valuable insights quickly, make informed decisions, and drive increased conversions.
Perform batch and streaming data ingestion using the AEP Software Development Kit (SDK).
Monitor data ingestion flows in real-time to ensure data is ingested accurately and efficiently.
As an Adobe Certified Partner, Autowoven is committed to delivering exceptional results and enabling our clients to maximize the value of Adobe Experience Cloud. With our extensive experience, award-winning implementations, comprehensive training offerings, cost-effective solutions, and innovative accelerators, we are dedicated to driving your success in the digital realm. Partner with Autowoven to unlock the full potential of Adobe products and achieve your business objectives with confidence.
Action with Campaign:
Create Experience Data Model (XDM) schemas, which define the structure and semantics of data.
To ensure accurate and complete customer profile management, Autowoven assists businesses in defining rules for data collection and segmentation. This involves establishing guidelines for capturing relevant customer data across multiple touchpoints and organizing it in a structured manner within the single customer profile. Autowoven also leverages AEP's robust set of APIs to enable real-time data synchronization with other systems, ensuring that customer profiles remain up to date and consistent across various platforms.
Moving beyond customer profile management, Autowoven enables businesses to take action on the intelligence gathered within AEP through Adobe Campaign or Marketo. By leveraging the customer profile data, Autowoven develops segmentation and targeting rules that help marketers personalize messages at scale. This includes designing custom campaign workflows that ensure the right message reaches the right audience through appropriate channels.
Enhanced Customer Insights:
Once customer profiles are consolidated and services around the customer profile are developed, Autowoven focuses on message delivery and establishing a feedback loop. This ensures that the messages delivered to customers are impactful, personalized, and aligned with the brand's standards. Autowoven offers various capabilities and services in this regard:
The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.
Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.
The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.
To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.